The Salmonberry Trail Intergovernmental Agency (STIA) and Tillamook Forest Heritage Trust (TFHT) invite you to participate in a workshop to gather local input for development of a strategic marketing plan for the Salmonberry Trail project. This plan will refine the identity of the trail, identify the full range of potential trail users, markets and strategies to reach them, and establish unified messaging for the trail. It will serve as the foundation for future marketing and promotion of the trail by a variety of local and regional organizations.
The communities along this 86-mile long trail are unique, and we need your input and local knowledge to assure the trail marketing strategy is something that will work for you and meet local needs. We would also like to learn from you what has worked best in terms of marketing your community or region in the past, and what additional opportunities may exist that can be realized through the Salmonberry Trail project.
We will be holding three workshops in Tillamook and Washington Counties the week of April 10, and hope that you are able to join us at one. Here are the details on when and where you can participate:
- Monday, April 10, 1:00 – 4:00 P.M. @ Banks City Hall, Council Chambers
- Thursday, April 13, 1:00 – 4:00 P.M. @ North County Recreation District Community Building, Schoolhouse Room, in Nehalem
- Friday, April 14, 9:00 A.M. – Noon @ TBCC’s Partners for Rural Innovation Building, Room 107, in Tillamook
The workshops will be facilitated by staff from HUEN LLC of Portland, who are working on behalf of STIA and TFHT to develop the strategic marketing plan. This work is being supported by a matching grant from Travel Oregon.
In addition to getting your input for the strategic marketing plan, we will also share information at each workshop on key work that has been taking place on the project, and what will be happening next.
Please spread the word to others in your community about these workshops. If you know of other individuals or organizations in your area who are interested in the tourism and economic development potential of the Salmonberry Trail project, please forward this invitation on to them. To enable us to better plan for the number of folks coming to the workshops, we would appreciate an RSVP by email response if you plan to attend. Hope to see you at one of these gatherings!
Ross Holloway, Executive Director
Tillamook Forest Heritage Trust